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SMMA University
MODULE 1 : WELCOME TO SMMA UNIVERSITY
Welcome To SMMA University (15:57)
My Life (12:58)
What Do You Want? (13:04)
The Legal Structure of an Agency (15:04)
3 Mindsets For Success (11:43)
What Services To Offer (29:28)
Personal Branding With Casey Adams (23:25)
SMMA UNIVERSITY NOTES
MODULE 2 : OUTREACH
Picking A Niche (18:42)
Your Greatest Advantage as a Young Agency Owner (13:15)
Goals, Content, Targeting (14:54)
Finding Clients Online (31:02)
Finding Your LIGHTHOUSE Client (18:26)
MODULE 3 : MEETTINGS AND SALES
Sales Basics (With Jordan Stupar) (6:55)
Cold Outreach (With Jordan Stupar) (8:51)
The Value-Add Method (24:47)
Why You SHOULDN’T Offer Packages (11:25)
The 4 Types of Meetings (15:01)
Discovery Meeting (33:42)
How to Price Your Services (15:29)
So You Got A Client, What Now? (13:20)
MODULE 4 : THE DIGITAL PLUMBING
Setting Up Tracking (7:21)
MODULE 5 : GOALS, CONTENT, & TARGETING
⚠️IMPORTANT ANNOUNCEMENT
One-Minute Videos (18:54)
Creating a Content Library (24:18)
MODULE 6 : RESULTS PT. 1
Facebook Ad Basics (42:48)
Facebook Audiences (26:59)
Facebook Dollar a Day (24:51)
Writing Amazing Ad Copy (with Cole Vandee) (21:37)
MODULE 7 : RESULTS PT. 2
Getting Results For Restaurants (27:25)
MODULE 8 : SCALING YOUR AGENCY TO 6 FIGURES
6 Types of Hiring (27:30)
Reporting (23:32)
How To Not Lose Clients (20:16)
Business Frameworks (9 Triangles) (31:08)
MODULE 9 : WRAPPING UP
Quizzes
Claim your SMMA University Certificate
Becoming a BlitzMetrics Certified Agency Partner
BONUS MODULE 1 : ECOM AGENCY
How to Find E-Commerce Clients (5:46)
Facebook Ads For E-Commerce (with Hayden Bowles) (19:29)
BONUS MODULE 2 : GOOGLE ADS (with Ryan Moran)
How to Sell Google Ads (23:58)
Account Setup (48:19)
Landing Pages (12:16)
Optimization (41:12)
Livestreams
Kieran & Casey Adams on Personal Branding & Podcasting as an agency owner (22:54)
Personal Branding With Casey Adams
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